Google Workshop
November 19, 2009
Today I attended a free Google workshop presented by Market My Biz Online for business owners to see if I can learn anything new that I haven’t learned already on my own by performing research in trying to gain more traffic to my sites and earn more money.
The audience seemed to be of an older and less technically inclined than I had expected. Nonetheless, I did learn a few things. Here is a list of what I took notes on as tasks for me to accomplish:
- Submit URL to smaller market search engines as well (ie, AOL and Ask). I already hit up the bigger ones, Google, Bing and Yahoo.
- Submit business to maps to attract local business.
- Claim local business on Google, Bing and Yahoo and have it verified.
- Have Gmail account specifically for my business to tie all analytics, webmaster tool, etc. Currently using my personal email. How did I not do something as elementary as this from the beginning?
- Look into what robot.txt actually does and if useful then apply to sites.
- Utilize keyword searches to add keywords to sites.
- Be more descriptive for page titles.
- Omit click here’s as the link and make the title the actual link.
- Investigate what syntax for naming images is best and name images and alt tags for all images on my sites. I am guilty of having titles such as logo.jpg or cmst_logo.png. This will help on image search results.
The rest of the content that was discussed was targeted to educate business owners that are looking into creating websites or currently have websites to take advantage of the tools that Google offers. These tools include Analytics, Webmaster Tools, Keyword Search, etc. This workshop was driven to obtain business for this marketing company since many people would rather pay someone to perform these tasks and possibly purchase ads from these search engines to promote their business but it did supply valuable information to those who weren’t aware of how crucial this can be to promote your business or site.
